Respect • Responsibility • Integrity • Empathy • Courage • Service

Our Vision
A community that lives out its shared values daily and is committed to intentionally promoting character.

Our Mission
To inspire and strengthen our community through the integration of its shared values.

In knowing who we are, it’s important to know who we’re not.

We are not the character police, here to judge, tied to any religious or political group or here to pressure people to be perfect. Rather, how we live out our imperfections says a lot about our character. We are not talking so much about ethics as we are talking about universal values that every person in our community can embrace and hold dear.

Respect, Responsibility, Integrity, Empathy, Courage and Service have the potential to be felt at the core of every human being, no matter who you are or what your background is.

Our Job, simply put is to encourage Respect, Responsibility, Integrity, Empathy, Courage and Service in our citizens which at the end of the day leads to smart, heart-centred choices and smart, heart-centred actions. It’s that easy.



Who we are

We are a grassroots character movement aimed at sparking pride and ownership in each of our community members.



Whether you are a business, school, government agency or non-profit, the basic strategy is the same: Inspire your people, Identify your shared values & Integrate your values... everywhere!