Respect • Responsibility • Integrity • Empathy • Courage • Service

We are a grassroots character movement aimed at sparking pride and ownership in each of our community members.

Whether you are a business, school, government agency or non-profit, the basic strategy is the same: inspire your people, identify your shared values and integrate your values... everywhere!


  Character Canada Conference

Character Canada Conference

  BC Schools of Character

BC Schools of Character


Character Abbotsford
Speaker Event

Join us on Thursday, Nov. 8th, 11:45am - 1pm.

Rachel Schellenberg will be telling us her story and challenging us to lead change in our community.

Rachel Schellenberg is the surviving daughter of Ed Schellenberg, an innocent victim of the Surrey 6 murders of 2007. She is a graduate of Rick Hansen Secondary (2005), newly married, and currently studying to be a Registered Massage Therapist.

Please rsvp to

Matsqui Centennial Auditorium
32315 South Fraser Way, Abbotsford, BC

Founding Community Champions