Our Vision
We are a community of character.

Our Mission
Inspiring character, enabling leaders, influencing community.

In knowing who we are, it’s important to know who we’re not.
We are not the character police, here to judge, tied to any religious or political group or here to pressure people to be perfect. Rather, how we live out our imperfections says a lot about our character. We are not talking so much about ethics as we are talking about universal values that every person in our community can embrace and hold dear.

Respect, Responsibility, Integrity, Empathy, Courage and Service have the potential to be felt at the core of every human being, no matter who you are or what your background is.

Our Job, simply put is to encourage Respect, Responsibility, Integrity, Empathy, Courage and Service in our citizens which at the end of the day leads to smart, heart-centred choices and smart, heart-centred actions. It’s that easy.


Year in Review
Download the PDF here.

Who we are
We are a grassroots character movement aimed at sparking pride and ownership in each of our community members.

How it works
Whether you are a business, school, government agency or non-profit, the basic strategy is the same: Inspire your people, Identify your shared values & Integrate your values... everywhere!

Email us at character.abby@gmail.com

2017 Character Abbotsford Conference: Make your Mark

2017 Character Abbotsford Conference: Make your Mark


I believe in doing the right things; that is my character and personality.

Gianluigi Buffon

2014 Meeting

2014 Meeting

2019 A powerful ceremony honouring our first CHARACTER IN ACTION Award recipients: Nerlap Sidhu, Anshdeep Sharda, Kiah Ashley.

2019 A powerful ceremony honouring our first CHARACTER IN ACTION Award recipients: Nerlap Sidhu, Anshdeep Sharda, Kiah Ashley.

2017 Salvation Army Board Field Trip

2017 Salvation Army Board Field Trip



Respect • Responsibility • Integrity • Empathy • Courage • Service



Respectful people are self-disciplined and courteous, and they protect the rights and dignity of others.

I will

  • Stand up for what I believe is right

  • Care for myself, for others and for the environment

  • Show good manners

  • Appreciate the opportunities and privileges I am offered

  • Treat others the way I would like to be treated



Taking responsibility means being accountable for your actions, your words and your obligations.

I will

  • Admit my mistakes and make amends

  • Work diligently

  • Use resources wisely

  • Be reliable

  • Communicate clearly; listen carefully

  • Take initiative



Integrity is a commitment to honesty that is clear because actions are consistent with stated beliefs or promises. Honest, truthful, trustworthy people have integrity.

I will

  • Do the right thing - even when no one is watching

  • Tell the truth

  • Keep confidences and honour loyalty

  • Keep promises

  • Communicate openly and respectfully



Empathy is sensing, sharing and understanding the experiences, feelings and emotions of others.

I will

  • Seek fairness and understanding

  • Build healthy relationships

  • Carefully consider the impact of my words and actions

  • Be inclusive



Courage is the ability to face and endure what is dangerous, difficult, or painful without giving in to fear.

I will

  • Stand up for what is right

  • Face challenges boldly; persevere through difficulties

  • Step out of my comfort zone; rise to challenges



Service is committing talents, resources, time and effort to support, guide, and enrich individuals, organizations and initiatives in the community.

I will

  • Participate in community building activities

  • Give of myself for the benefit of others

  • Be willing to lead boldly and to follow effectively



Our History

There was a time when character development was a more intentional part of our homes, schools, workplaces, and worship centres. In the 1940s, a student could expect to receive a full report on their character development as well as their academic progress. The character development of the young people in the community was shared by all.

In the 1960s, 1970s, and 1980s, this focus on character development took a back seat to many other social movements, ones that were more focused on self-awareness and self-expression. The character focus that existed throughout our communities faded away.

It was in 1992 that North America began to take a turn towards a character education focus again. Various character organizations have been founded in North America with hundreds of schools, cities, and businesses of character. This movement has spread beyond the borders of North America with over 29 international cities of character already established.

In Abbotsford, the movement began in the year 2006 when the then Superintendent, School Board Chair and a Vice Principal attended York Regional District's Character Conference in Toronto, Ontario; a Canadian Community of Character. After a presentation to the Board of Education was enthusiastically embraced and fully supported, the seeds of this movement began to grow in our own community.

In 2009, the school district conducted an Assets Survey of more than 5000 students which confirmed that Abbotsford was in need of a character education initiative. Results showed that Abbotsford students were fairing slightly below continental averages in the development assets and this would require community engagement at all levels to help our students become healthy, successful, contributing members of society. As a result, a character committee was established and began working on the initiative in December, 2009.

A landmark event took place on April 26th, 2011. Spearheaded by members of the character committee, leaders from across the city of Abbotsford met to establish a common language that would guide the character movement. Following 3 hours of work, six keystones or values were agreed upon as being the foundational elements to our city. Following this milestone event, an official Abbotsford Character Council was established including members of the original character committee and representatives from key community stakeholders and organizations.

This exciting chapter began with the belief that when every adult, business, and organization teaches, models, and promotes good character, it will be reflected in our children and youth and in every part of our community.

Over the course of the next year, the Abbotsford Character Council met four times. 'Abbotsford City of Character' was established as a society, a logo was created and officially approved by the council, numerous presentations were made successfully enrolling community organizations as Community Stakeholders in the initiative. Additionally, an interim executive was affirmed including a chair, vice-chair, and 3 members-at-large. This executive group met weekly to give direction to the movement. Abbotsford City of Character also established an online presence including a website and numerous social media connections.

In 2012/2013 four major events were launched: a Youth Forum, City of Heroes Awards Ceremony, Speaker Series hosted by the Mayor and a Leadership Summit on Character. Abbotsford City of Character was also nominated for a Fraser Valley Cultural Diversity Award and was the winner of a Promising Practices Award from Character Education Partnership in Washington, DC. This year also marked the launch of a national conference sub-committee with a mandate to establish a national society, Character Canada. A second major sub-committee took flight in the fall of 2014 with the goal of establishing a provincial network of schools: BC Schools of Character.

At the AGM in September 2014, the Character Council approved a name and logo change as well as a new strategic plan. The Board of Directors worked together to develop these additions and changes over a period of five months. As a result, 'Character Abbotsford' was launched!

The momentum for the character movement continues to grow in Abbotsford and beyond as citizens and organizations take on the challenge to intentionally practice and promote character daily!